New York Tech Journal
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#B2B #IoT

Posted on May 23rd, 2016


05/23/2016 @Rise, 43 W 23rd St, NY

20160523_200538[1] 20160523_195302[1] 20160523_191659[1]

A panel discussion was followed by a presentation by SIGFOX.


   Jenny Fielding, Managing Director, TechStars, Moderator

Haytham Elhawary, Co-founder & CEO, Kinetic

Mike Kochanik, CRO,

Deepak Krishnamurthy, Chief Strategy Officer, SAP

   Ajay Kulkarni, Co-founder & CEO, iobeam


   Allen Proithis, President, Sigfox NA

Francois Oudot, Sigfox

The panel focused on B2B IoT making the following points

  1. The emphasis on the internet of things has shifted toward B2B from B2C. Much of this has occurred since B2B applications can have a measurable effect on profitability
  2. The challenge in industrial IoT is integrating changes into the current business flow. One needs to understand how a device is used and why workers or facilities would use or not use a device. There is no substitute for understanding the business or spending time in the facility. Competitive pressures also demand that the knowledge be provided quickly.
  3. Cyber security is an increasing important issue with encryption key management insufficient while other methods are still being developed.
  4. For a small company to compete, it needs to solve a real problem and provide ROI, but most importantly, it needs to sell a vision.

Following the panel, Allen Proithis and Francois Oudot @SIGFOX talked about an alternative connectivity solution that overcomes the factors now limiting networks of IoT devices

  1. Cost
  2. Battery Life
  3. Complexity

Instead of using convention networks, such as cellular or wi-fi, SIGFOX proposes a network that is

  1. Energy efficient – ultra narrow band, devices wake up to transit => low power consumption
  2. Simplicity – out-of-the-box no pairing required
  3. Low cost – license free ISM band, license-free standardized, low cost subscription model
  4. Ubiquitous connectivity – one cloud, world-wide.

Their network sacrifices bandwidth (12 byte messages) and quick response time (2 to 3 second latency) in exchange for low cost broad coverage (5 to 50 miles by one station). It is designed for devices that communicate very infrequently with the cloud and can communicate with short (12 byte) messages. Example applications are

  1. Preventative maintenance – washing machine failures
  2. Mail pick-up – button on mailbox requesting a pickup
  3. Leak prevention – water systems
  4. Livestock management
  5. Smart supply chain
  6. Forest fire prevention – smoke detection

Other notes

  1. Launched in Western Europe. Expanding to Germany, US,…
  2. Your phone does lots of network signally since it needs to tell the cell tower your location. Can save a lot of battery is you only signal when you have a message.
  3. Message is 26 bytes including device ID and authentication hash – payload is up to 12 bytes
  4. Communication is bi-directional.
  5. Compatible with most chips on the market

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