The real truth about what goes #viral in #SocialMedia
Posted on May 6th, 2015
Make stuff that works – pop-up conference, #makestuffthatworks
05/01/2015 @Loft W, 240 Kent Ave, Brooklyn, NY
Ida Jackson first differentiated between having a popular web posting versus having a useful site. She emphasized that the most useful sites are not very popular since they are the nuts and bolts of how to do things, such as apply for a passport.
With that said, she then talked about what makes a web site popular. The key is generating a strong positive emotional arousal. This might include hilarity, inspiration, astonishment, exhilaration. These are not characteristics we would want to see in banks, local governments, etc.
To appeal to a lot of people you need to reach them emotionally and know what they are willing to share. Two essential characteristics are:
- Will it pass the mom-test?
- Do you stand out?
Other factors that are often important are?
- Does it appeal to a sense of community
- Does it tell a story?
Make sure you know which content is too important to be a viral hit.